Bamboo Pink is a completely new direct sales jewelry company formed by Jude Steel, Frances Gadbois and partner Debbie Millar. Using the designs of co-founder Francis Gadbois, this company will offer jewelry pieces starting at $19.00 with the prices topping out at one hundred dollars.
Bamboo Pink is starting their company using a direct marketing approach. Consultants will be encouraged to use home parties to showcase the distinctively designed pieces of jewelry made available by the company. The group meetings will give attention to individual growth of each consultant’s business by promoting the product line and business opportunity. The company’s mantra is “Opportunity, achievement and success” as stated on the company’s internet site. The back office system provided with the consultant’s personalized internet site will contain tools to aid the consultant in managing their business building efforts. Mentoring and coaching are a vital part of the assistance that Bamboo Pink will provide to their consultants.
Bamboo Pink is developing 10 streams of income available to each consultant. Although an in depth compensation plan was not found on the company’s webpage, the plan was found on a distributor’s personal internet site. The plan uses a unilevel compensation structure and has a depth of 7 levels which include the highest payouts on the 2nd and 7th levels of the plan. Fast start bonuses of 20% along with team bonuses, global bonuses, bonus pools and car bonuses add to the 30% commission that each consultant earns off of retail sales.
There are some things to be cautious of during the Bamboo Pink pre-launch phase. There is very little information provided on the company’s main website. The biographical information link for the founders biographical information was not a valid link. Information pertaining to the company’s compensation plan and start up costs were not made readily available to prospective Bamboo Pink consultants.
The prospective Bamboo Pink consultant has numerous choices available when looking at well-known direct marketing jewelry sales companies. JudeFrances is a prominent boutique jewelry line but it remains to be seen if they can successfully penetrate the direct marketing arena. Hopefully the issues mentioned above will be addressed when the company goes live around April 2011.
While home parties have always been a staple in the multilevel marketing industry, they have also been a very difficult business to build. Attraction marketing and the use of technology in expanding the scope of one’s business building activities are critical elements to anyone that would be taking a look at joining Bamboo Pink.
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